Liverpool spent about £450 million in the summer window to completely reshape its lineup, introducing a new attack line composed of Isak, Werz and Ekitic. The Times wrote an article about Liverpool's transfer operations this summer.
British media believe that this seemingly crazy expenditure is the result of a 12-month patient planning and strategic plan under the leadership of the club's new CEO of football, Michael Edwards, sports director Richard Hughes and head coach Slott.
The strategy began in the summer of 2024, when the new management chose to "save pocket money" and signed Chiesa for only £10 million in order to launch a general offensive against the real target in the summer of 2025.
The number one target is Leverkusen's organizational core Wirtz. Liverpool won the fierce competition with Real Madrid, Bayern and Manchester City through long-term preparation and clear planning, signing the German genius for a fixed fee of 100 million pounds plus a floating price of 16 million, and negotiated favorable terms for the payment in five installments. Another important puzzle for the
forward line is Ekitic, who Liverpool took him from Frankfurt to Anfield for £69m (up to 79m). The club's plan to introduce two new strikers has been formulated, not a response to emergencies, and Liverpool has always been the French striker's first choice. The finale of the transfer window was to sign striker Isaac from Newcastle on the deadline with a British transfer fee record of £125 million. Although Newcastle publicly stated that it would not let go, Liverpool always maintained confidence because Isaac himself had the intention to do so in the football circle. Similar to Wilz's deal, Isaac's huge transfer fee will also be paid in installments within four years, greatly alleviating the current financial pressure.
In addition to the forward trident, Liverpool also made several "wise signings" to enhance the depth of the lineup. The club spent £40 million to bring in left-back Milosh Kolkz, signed young centre-back Leoni for £26 million, and won Flynnon, who can play both right-back and right winger for £29.5 million, who will provide important support during Salah's participation in the African Cup.
The key to supporting this booming purchase is the same "wise sale" strategy. Liverpool strictly follows Fenway Sports’ balance of revenue and expenditure to provide funds for signings by selling players. This summer alone, the club has earned about £262 million in revenue by selling players such as Louis Dias (65 million to Bayern), Nunes (46 million to New Moon) and Kanssa (30 million to Leverkusen), keeping net expenditures since the summer of 2024 at £137 million. This continues the successful model of "sell first and then buy" when signing Van Dijk and Allison in the past.