In the early morning of Thursday, in the first round of the Champions League phase, Liverpool will face Atletico Madrid at home. The Liverpool Foundation logo will be printed on the back of this game and all subsequent European matches this season (including home and away games).
This move aims to increase awareness of Liverpool's official charities and their important work, and the foundation actively responds to social inequality through health, education and employment support programs around the world.
captain Van Dijk said: "The team is proud to continue to showcase the Liverpool Foundation logo on European jerseys this season. The foundation has done outstanding work in the community and has developed a Hongyuan plan to support more people in need each season. They will always receive our full support."
fans can add the Liverpool Foundation badge on the back of their personal jerseys for only 5 pounds. The service can be obtained through offline stores and official malls, and the proceeds will be used specifically to support the development of the Foundation's international projects.
Last season, the Liverpool Foundation supported more than 145,000 people through diverse projects across Liverpool's urban areas and around the world. The foundation's work covers six countries including the United Kingdom, Ireland, Tanzania, Ethiopia, the United States and Japan. Its international programs last season benefited more than 19,000 children and teenagers.
Liverpool Foundation's core international partners include the Japanese consortium. The two sides will jointly carry out large-scale projects in Japan to empower young people through sports and education and promote positive social change.