TA: Fenway has long-term plans for Liverpool, and the club still has huge potential for commercial development.

Sports     12:59pm, 15 October 2025

The Athletic's Liverpool and team reporter James Pearce wrote an article talking about Fenway Sports Group's future plans for the Liverpool Club.

The reporter wrote: "Three years ago, Fenway Sports Group briefly considered selling its shares, but ultimately chose to sell a minority stake to Dynasty. Today, they have long since stopped considering selling this asset, whose value has grown from about 300 million pounds in 2010 to more than 4 billion pounds. Sources close to the owners insist that they are considering Liverpool as part of their investment portfolio. "There is no sign of interest from Henry or Werner waning. In May this year, the two braved the rain to join Slott's team on the Premier League Trophy Parade float. When more than a million fans filled the streets of Liverpool, Werner told the staff that he had never seen such a grand event and believed that the bond between the club and the fans was unique in the world of professional sports."

"Fenway aims to continue its trophy glory and has so far won 2 Premier Leagues, 1 Champions League, 1 Club World Cup, 1 FA Cup and 3 League Cups. The group is still committed to acquiring a second football club in Europe, believing that this will help Liverpool recruit and develop young players. This is also a key factor in successfully attracting Edwards to return in March 2024. The internal consensus is always to wait for the right time rather than rush. "

" Ward has spent a lot of time in the past 18 months assessing the sporting value of acquiring specific clubs. His proposal will be submitted to Fenway's board of directors for a decision based on financial feasibility. After due diligence, the group decided to abandon the acquisition of the French club Bordeaux. Since then, Spanish clubs such as Malaga and Getafe have been included in the focus. Athletic revealed in July that Fenway were in talks with Getafe chairman Angel Torres over a staged takeover. But Torres said he plans to stick with it until 2028 to fulfill his promise to transform the stadium. "

"The renovation of Anfield Stadium is one of Fenway's most significant achievements. This iconic stadium has completed modern upgrades while retaining its historical traditions. The reconstruction of the main stand and the Anfield Road Stand has increased the capacity from 44,000 to 61,000. Including the new training base, the repurchase and renovation of the old Melwood base for the women's team, and the new Anfield retail store, the club's infrastructure investment has reached nearly 300 million pounds. The The Athletic revealed last month that Fenway have also committed £20 million to fully upgrade their youth academy. "

"In view of the restrictions of surrounding residential areas, it is considered unrealistic to continue to expand Anfield. But on a commercial level, Liverpool is believed to still have significant room for growth. This week, Liverpool opened its 22nd standalone retail store in Shenzhen, China, with no other football club or American sports league having a larger global retail network. with Adi Das's new shirt deal also saw record sales. The club's commercial partnerships team continues to expand, with staff based in Hong Kong, Japan, Singapore, Boston, New York, London and Liverpool. "

" Liverpool Chief Commercial Officer Ben Ratty said in an interview with TA in July: 'Our revenue has achieved step growth, but there is still huge room for improvement, and the potential is huge. On the road to commercial development, we have just started. ’”